Monster Energy — Original
Unleashthe Beast
Out of the dark, into the light. Scroll to follow the can.
The can
Black can.Green claw.
Monster Energy Original, lit the way the film lights it — hard source, black everywhere else. Nothing on the can is there by accident.
- Body
- Gloss black, cold-lit
- Mark
- Three green slashes
- Top
- Steel lid, pulled tab
- Scene
- Crushed ice, condensation
The film
One subject.One hard light.
Black everywhere else. Put the can in the light, keep the camera moving, and never let the frame get busy.
The beast
It looksback.
The hardest cut in the film: one eye, one flash of green, straight to black.
The campaign
Take itfrom the top.
The whole film is waiting above. Scroll back to the top and follow the can out of the dark one more time.